What do bananas and baking soda have to do with bank marketing? I thought you would never ask. Let&r...

Good news for some of us old-school marketers… direct mail is back!  Unless you’re...

April is Financial Literacy Month, a time when we recognize the importance of financial literacy. If...

About two years ago, we published this blog:  Time to get in the Social Game” and you kno...

  I unearthed this photo  just recently (yes, it’s yours truly!) and it got me think...

  Since the very beginning of community banking, these home-grown institutions have enjoyed a d...

Ad agency folks are famous for their metaphors. When we came up with a campaign idea, for instance,...

 Photo courtesy of PR Week Magazine I’m somewhat ashamed to say this, since I’m suc...

Back in the first week of January, President Biden picked Sarah Bloom Raskin to be the Federal Reser...

The marketing mix. I’m sure you’ve heard of it. It’s an essential part of developi...