Let me start this week’s blog with once again thanking The Financial Brand for letting...

What’s the hottest term in community bank marketing these days? Personalization.   A...

What is content marketing? According to the Content Marketing Institute, one of many self-proclaimed...

Yes, that’s me. Judging from the smile, I’m guessing this was taken on one of my “...

No offense (well, some, perhaps) Mr. DeJoy, our current Postmaster General, but I think you should s...

  What is a marketing audit and why do you need to conduct one? A marketing audit is a systemat...

  Let's face it. An addiction to gambling is, yes, a “problem for banks,” as a rece...

In recent years, video content has emerged as a marketing powerhouse, transforming the way businesse...

According to a recent article in The Financial Brand, “Andrea Brimmer, chief marketing and pub...

  According to a December 23, 2023 article in Forbes Magazine, “large numbers of people w...