I unearthed this photo just recently (yes, it’s yours truly!) and it got me think...
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Since the very beginning of community banking, these home-grown institutions have enjoyed a d...
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Ad agency folks are famous for their metaphors. When we came up with a campaign idea, for instance,...
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Photo courtesy of PR Week Magazine
I’m somewhat ashamed to say this, since I’m suc...
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Back in the first week of January, President Biden picked Sarah Bloom Raskin to be the Federal Reser...
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The marketing mix. I’m sure you’ve heard of it. It’s an essential part of developi...
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Community banks may be missing out on a big opportunity here: Kidfluencer marketing!
I can see now;...
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I always find The Financial Brand blogs worth reading and this one was no exception: The CMO Role in...
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It was a few months ago that this story came to light and we wrote about it; here was Uncle Sam once...
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A week or so ago, we talked about inclusivity and the importance of defining your target audience. T...
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