When it comes to marketing, community banks face unique challenges. For starters, unlike larger institutions, community banks operate with limited resources and manage a more personalized customer base. Local banks also face challenges from well-funded competitors – nationals, regionals, fintechs and neobanks – and must be “lean and mean” with their social marketing if they’re to be successful in maintaining relationships, attracting new customers, and building brand loyalty.
Introducing Social+. Social simplified.
The features that Social+ brings to community banks, now through its integration into BankMarketingCenter.com’s suite of services, is giving smaller banks the ability to manage their social media marketing more efficiently and with that, enhancing their ability to compete. What does Social+ bring to a bank’s marketing team?
A user-friendly content creation tool: Easily create, schedule, and publish content across multiple social media platforms from a single dashboard; and do it in just minutes.. Leverage a content library of over 7000 professionally designed marketing materials and 30+ million, royalty-free Getty images and videos. No design skill necessary.
Compliance management: Compliance with FFIEC, FDIC and FINRA guidelines made easy. Maintain a strong, cohesive brand presence and compelling social marketing messaging with features that ensure only approved content is posted and fully aligned with your brand and regulatory agency guidelines. Regulators and auditors love the automated compliance approval routing system.
Automated social media scheduling: Social+ also supports the scheduling of posts in advance, which is essential for community banks with limited staff, enabling them to plan content calendars well ahead of time. This feature ensures a consistent posting frequency – weeks, months, or even years in advance – without the need for constant monitoring.
Intuitive analytics dashboard: Social+ offers in-depth analytics and performance-tracking tools that help community bank marketers understand which types of content resonate best with their audience, as well as which platforms are performing best. With metrics such as engagement rates, reach, and follower growth, social marketing managers can fine tune their strategies based on real data and make more strategic posting decisions.
Seamless collaboration: Many community banks operate with small marketing teams that wear multiple hats. Social+ makes collaboration more seamless, enabling the bank’s stakeholders to work together efficiently, even with limited resources. With features like role-based access, team members can be assigned different permissions and responsibilities. This functionality is particularly beneficial for banks that have multiple branches or teams that need access to the platform.
Engagement monitoring: Brand reputation management is crucial. Tracking and analyzing mentions of your bank across your social platforms is essential to understanding public sentiment and addressing concerns. The Social+ monitoring feature automatically alerts your marketing team to mentions of your bank on your platforms, enhancing their ability to promptly respond to customer feedback.
Banks can be better equipped
With Social+, community banks are better equipped to stay competitive in an increasingly competitive, digital world. These are just some of the features. There are simply too many to list here. And while our web-based marketing portal has been saving our banking customers time and money for years, we’re now positioned to help them save even more.
Bank Marketing Center
We’re bankmarketingcenter.com, the leading, subscription-based provider of marketing services to community banks. Our goal is to help bank marketers with that topical, compelling communication with customers that builds trust, relationships, and revenue.
We also want to share what we know – and learn along the way – with all our community banking friends. Whether it’s the latest on AI technology, suggestions on how to attract and retain top talent, or the importance of data protection, we’re here to make bank marketing the best that it can be.
Want to learn more about what we can do for your community bank and your marketing efforts? You can start by visiting bankmarketingcenter.com. Then, feel free to contact me directly by phone at 678-528-6688 or via email at nreynolds@bankmarketingcenter.com. Or, you can click here to schedule a free demo of our services with one of our product experts. As always, I welcome your thoughts.