Last week, we touched on a few best practices that can help you create social media messaging that is compelling, creative, and strategic. Messaging that, ideally, helps you build your brand, sell products, and grow your business. Of the “6 tips for creating social that sells,” we talked about, today we’re going to focus on tip #3: Crafting content that engages.
Stepping back just a bit, tips 1 and 2 spoke to the necessity of taking a strategic approach to your messaging, i.e., setting clear objectives, understanding your target audience, and working from a creative brief. Tips 4 through 6 spoke to steps you should take AFTER creating your content, i.e., posting consistently, tracking results, and using that data to refine your content.
That leaves us with that very important third tip, which talks to just how that social content can, and should, be developed. Here at Bank Marketing Center, we make that easy with a marketing portal that enables bank marketers to create their content with Drag and Drop ease; no design skills required.
Here’s how it works:
Start with a template: Browse the library consisting of over 7000 professionally designed templates tailored to banking. Options include ads, digital signs, brochures, and much more, covering products and services such as savings and checking accounts, loans, and holiday observances, to name just a few.
Customize your message: Say you’re working on a social post that touts your agricultural loans. Search the portal templates and you’re sure to find a layout that’s ready to be customized. Here you can drag and drop images – from a content library of 30+ million, royalty-free Getty images and videos – text blocks, and logos into your design.
The portal automatically utilizes your bank’s branding elements for brand compliance and consistency. Your post’s message should be short and sweet, such as “Your Bank & Trust offers specialized agricultural loans designed to meet the unique needs of the farming community” with a link to a source of additional information, such as your website.
Now you need a caption. At a “loss for words”? Use the ChatGPT social post caption generating function, prompting it with: “Write a social media caption stating that Your Bank & Trust offers agricultural loans to farm families in the community.” The result?
“Supporting our farm families! Your Bank & Trust is proud to offer agricultural loans tailored to the needs of our local farmers. Whether it’s for new equipment, livestock, or seasonal expenses, we’re here to help your farm thrive. 🚜💚 #FarmStrong #AgLoans #CommunityFirst"
Manage and schedule: Now, you’ll use Social+ to manage and schedule your design. You’ll be given the option to choose an approval path, selecting those individuals in your organization who are tasked with reviewing and approving your content. At this point, you can also select the social channels to which you want it posted, from LinkedIn and Facebook to X and Instagram.
Monitor your engagement: Don’t forget about analytics. Once your message has posted, Social+ will track mentions of your bank across your social platforms. This monitoring feature automatically alerts your marketing team to mentions of your bank on your platforms, enhancing their ability to promptly respond to customer feedback. In-depth analytics and performance-tracking tools of Social+ help community bank marketers understand which types of content resonate best with their audience, as well as which platforms are performing best.
Create and compete
Now through its integration into BankMarketingCenter.com’s suite of services, Social+ is giving smaller banks the ability to manage their social media marketing more efficiently and with that, enhancing their ability to compete. Want to see our content creation tools in action? Click here to check out the video!
Bank Marketing Center
We’re bankmarketingcenter.com, the leading, subscription-based provider of automated marketing services to community banks. Our goal is to help bank marketers with that topical, compelling communication with customers that builds trust, relationships, and revenue. And we do this through automating critical bank marketing functions, such as content creation, social media management and digital asset management, as well as regulatory and brand compliance.
We also want to share what we know – and learn along the way – with all our community banking friends. Whether it’s the latest on AI technology, suggestions on how to attract and retain top talent, or the importance of data protection, we’re here to make bank marketing the best that it can be.
Want to learn more about what we can do for your community bank and your marketing efforts? You can start by visiting bankmarketingcenter.com. Then, feel free to contact me directly by phone at 678-528-6688 or via email at nreynolds@bankmarketingcenter.com. As always, I welcome your thoughts.