Organize your brand assets: the right people, the right place, the right time
Why is a DAM (Digital Asset Management) solution important? Your bank marketing content team creates a myriad of files and file types every day; print ads, social media content, radio spots, brochures, videos, and much more. A DAM gives your team greater control over digital assets, ensuring that they can be located and shared quickly and easily, and always comply with brand standards and agency regulations. The result? Processes that are exponentially more efficient and marketing content that is compelling and compliant.
Discover the Bank Marketing Center advantage
We do the heavy lifting, so you don’t have to
Effortless organization
You’ll never waste another minute searching for a digital file or updating an incorrect version.
Hassle-free file management
Enjoy quick and easy access to files. Efficient file management means less stress when the auditors pay your bank a visit.
Simplified collaboration
Never lose track of your content. Creating, sharing, and reviewing content has never been easier.
Empowered employees
With a DAM system, your team members can focus more on those high-value tasks that generate revenue.
Ensure consistency
By centralizing all marketing assets – with your brand front and center – our white-labeled solution enhances uniformity of your brand guidelines across all branches and channels.
What’s included when you sign up with us
A Single Source of Truth: By centralizing all marketing assets into a single platform, the Bank Marketing Center DAM solution provides your commercial bank a "single source of truth." This centralization makes it easier for compliance teams to verify that all content aligns with regulatory standards before publication. No more versions on desktops or drives – our DAM keeps track of all your versions in one location, including the date and time of the edits made and who made them. An entire plan of record in one spot!
Your Brand at the Helm: Maintain full control over your digital asset management with a fully branded solution, keeping third-party logos out of the picture. Your team sees your brand – and nothing but your brand.
Simplified Brand Maintenance: Maintaining and communicating a brand identity is easier with a DAM platform. You can archive legacy files, ensuring that only the most up-to-date assets are accessible. And, if your bank has multiple branches, they can easily personalize what makes their brand unique while still maintaining consistency across the board.
Workflow Alignment: Without a DAM solution, digital assets are rarely managed properly. In many cases, the wrong people are using the wrong assets at the wrong time. A DAM system establishes workflows, manages access, and streamlines the approval process so the right files get into the right hands. Plus, with Bank Marketing Center, our pre-configured approval processes are tailored for banks, including compliance officers, legal teams, and executives.
An Extra Set of Hands: Our white-label DAM solution does much more than enable sharing, uphold brand and compliance standards, and enhance your ability to respond to marketplace shifts.
Don’t just take our word for it
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FAQs about Bank Marketing Center
How does a DAM solution work?
A DAM system boasts advanced organizational features, such as metadata tagging and robust search capabilities. This enables users to quickly locate and retrieve specific assets, reducing search times, along with the risk of using outdated or incorrect materials. Utilizing version control and single sign on (SSO), the DAM also ensures that all team members are working with the latest versions of assets – and only see what they are supposed to see, giving commercial banks greater control over consistency and compliance.
Why our DAM?
While there are other DAM providers that claim to have an expertise in the financial services industry, we grew up in banking. Our built-in compliance tracking, approval workflows, and audit trails, for instance, are specifically designed for financial institutions. Second, you could have access to marketing templates that are created by bank marketing experts, with new templates added on a regular basis. These templates will come to you ready-to-go with logos of regulatory bodies banks need. And third, you will not find content creation tools as intuitive as ours – so intuitive, if fact, that your content team can hit the ground running with no design skill whatsoever.
How do your materials compare to Canva?
Unlike Canva, each of our layouts are already tailored for the banking industry and written by bank professionals. We offer thousands of templates to choose from, along with millions of guaranteed royalty-free Getty images. Read this Q&A with Bank Marketing Center founder, Neal Reynolds, to learn more.
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