Promote your community participation and build stronger relationships
Your participation in local events – or informational events that you may host yourself – is critical to your success as a community bank. The Bank Marketing Center portal offers bank marketers thousands of professionally-designed, ready-to-go content options, from social posts and in-branch signage to statement stuffers and direct mail. Now, it’s easy to promote your bank’s community involvement across all your media channels, building stronger relationships with
Discover the Bank Marketing Center advantage
We do the heavy lifting, so you don’t have to
Attract new customers
Events are an effective way of reaching potential customers, demonstrating that you share their values and beliefs.
Strengthen relationships
Relationships are critical - especially with so many factors ready to damage your reputation. Interacting with your neighbors at local events is a great way to keep relationships strong.
Demonstrate commitment
Commitment to community is the very foundation of small banking relationships. A bank’s participation and sponsorship of local events reinforces that commitment.
Showcase your expertise
Americans unfortunately demonstrate lower levels of financial literacy. Market your money management workshops with direct mail, social posts, and in-branch signage.
Build your brand
Community events and educational programs can go a long way in building your brand. Create brand-relevant campaigns to get the message out.
What’s included when you sign up with us
The Ideal Template for Your Event: Our portal contains a wide range of event-promoting content options – including radio commercials, in-branch signage, direct mail, ads, statement stuffers, and more. These professionally designed layouts are pre-built with suggested event-focused content. Within just days of signing up with us, create a layout for just about any event under the sun.
Quickly Customizable Content: Whether you’re hosting a financial planning workshop, sponsoring a Girl Scout cookie drive, or participating in a Breast Cancer fundraising run, you can communicate that quickly and easily. All you need to do is drag and drop your brand elements into a template to make it your own. At a loss for words? Our AI content generator will help you out.
Team Support: We have extensive experience in the marketing of banking industry events. Need additional firepower? We can supply it, helping you develop the messaging that will draw a crowd.
Content Archiving and Tracking: Repurposing content, especially content that works, is a great way to optimize resources. With our content creation tools, editing an old event project has never been easier. Everything you create is saved, cataloged, and dated, so your team can access previously successful event materials and make needed changes quickly and easily. No more time wasted starting from scratch or fussing over version control.
Don’t just take our word for it
Related content
Far more than simply good PR
We know better than anyone that supporting community events is not just a good public relations strategy; it’s an essential part of your bank’s identity and mission. Attendance or participation in these events builds and strengthens customer relationships, enhances your brand, and most importantly, demonstrates your commitment to the community you serve.
Read the blog post
Tailor events to your target audience
Events not only show a commitment to the community with a personal touch, they also can help you market to a particular audience you might not already be reaching. Perhaps, you’re interested in reaching a younger demographic. Meeting them where they’re at - both physically and mentally - is a great way to gain loyalty at the jump.
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FAQs about Bank Marketing Center
How do you compare to Canva?
Unlike Canva, each of our layouts is created by bank marketing professionals and already tailored for the banking industry. We offer thousands of templates from which to choose, along with millions of guaranteed royalty-free Getty images. Read this Q&A with Bank Marketing Center founder, Neal Reynolds, to learn more.
Read blog postDo you offer an AI content generation feature?
Yes! AI-assisted content development, through integration with ChatGPT, is one of our content creation tools. With it, you can very quickly generate newsletter articles, blogs, direct mail copy social post captions, and more.
Read blog postCan you help with social media management to promote our events?
Absolutely. Our Social+ social management tool lets you schedule, send, monitor, and respond to your communities on social media right from the Bank Marketing Center platform. With what you learn from Social+ analytics, you can make more informed decisions on messaging and your mix of social media channels.
Read blog postCan Bank Marketing Center work with our print vendors?
Our platform streamlines the production process from concept to distribution. Once a layout is finalized, it can be printed instantly or automatically routed to preferred vendors for printing, mailing, and warehousing.