Bank Marketing Center - Marketing Strategy

Powerful Marketing Campaigns for Banks, Backed by Industry Expertise

We are partnered with over 300 financial institutions and have received the endorsement of 22 state bankers’ associations. With an unmatched ability to provide bank marketers with industry-specific insights, cutting-edge tools, and proven marketing strategies, banks looking to elevate their marketing efforts look to us for the expert marketing guidance they need.

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Discover the Bank Marketing Center advantage

We do the heavy lifting, so you don’t have to

Stay ahead of trends

Get access to marketing templates built by our industry experts and informed by consumer trends, helping you stay relevant and impactful.

Power your strategy

Leverage AI-driven content creation, digital asset management, and Social+ for effortless, data-driven marketing success.

Leverage marketing guidance

Gain best practice insights on trending topics like mobile banking, home loans, and fraud protection to maximize your marketing impact.

Boost efficiency

With optimized operations, your team can focus on growing relationships and driving real business results.

Maintain brand integrity

Ensure every campaign aligns with your brand and regulatory standards using our bank-specific templates and centralized asset management.

Access to Expert Guidance: Partnering with Bank Marketing Center gives your bank access to industry-specific marketing expertise with topics your customers care about, like online banking and fraud prevention. With our deep understanding of financial services, our professionals can help your bank craft effective campaigns that resonate with your target audience, providing guidance on messaging, branding, and compliance, and more.

Time and Cost Efficiency: Managing an in-house marketing team can be time-consuming and costly, especially for smaller, community banks. Bank Marketing Center provides banks with ready-to-use marketing materials and templates allowing you to plan your content calendars quickly and, allocate resources efficiently, and focus on core banking operations that generate revenue.

Compliance and Regulatory Support: We understand the nature of working in a highly regulated industry. That’s why our built-in compliance approval process can be customized to the way your bank does business. Everything is then archived with approval dates and times. The regulators love it!

Customizable and Scalable Solutions: Every bank has unique marketing needs, and Bank Marketing Center offers customizable solutions tailored to a community bank’s specific goals. Whether a bank is looking to increase loan applications, promote digital banking services, celebrate an observance or improve customer engagement, we provide strategic solutions that scale with a bank’s growth, from social media content and ads to digital signage and direct mail.

Enhanced Brand Consistency: A strong, recognizable brand builds trust and loyalty among customers. Bank Marketing Center helps banks maintain a consistent brand image across all marketing channels, from online advertising to print materials. By providing cohesive messaging, design elements, and branding templates, we ensure that every campaign aligns with a bank’s identity.

White-Glove Campaign Creation: Don't see a campaign that fits your needs? Our team will collaborate with you to create a custom marketing solution tailored to your bank’s brand, goals, and audience.

Don’t just take our word for it

“Bank Marketing Center has been a huge success for Frontier Bank. Lindsey Rafus and team have been so helpful since we came on board. They don’t just sell you their product and leave you hanging to figure it out on your own. They have helped us with design material when needed and have done a ton of behind-the-scenes work helping us with multiple different types of signatures for our 7 branches and much more. Their format makes it super easy for us to either modify one of their existing campaigns or start from scratch with a blank canvas. What sets them apart from the competition is their customer service. I can say with no hesitation that the service Lindsey and team have provided has been the best, bar none. Thank you, Bank Marketing Center, for making our advertising campaigns so much easier and fun.”

- Jake Chamberlain, Frontier Bank

Is your bank’s marketing lost without a map?

Before GPS, road trips required a glovebox full of paper maps — and navigating bank marketing without a marcom calendar can feel just as risky. See how planning a strategic marketing calendar keeps your campaigns on track, ensures consistency, and aligns with your business goals.

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Get back to the basics of SEO

For many marketers – even experienced ones – Search Engine Optimization (SEO) can seem like a topic suited only to Fortune 100 companies. Not true. While it’s far from simple, the steps you take today to help your digital presence can see growth in just a matter of weeks.

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FAQs about Bank Marketing Center

What topics are covered in the portal?

Our library of professionally designed layouts covers every product and service that a bank wants or needs to promote. New campaigns are added to our library on an almost daily basis, but if there is ever something you need that we don't have, we produce it at no additional costs.

You’ll find hundreds of creative campaigns for debit cards, credit cards, mobile banking, social media, investments, agricultural loans, promotional events and workshops, employee recognitions, and observances. You’ll also find campaigns that address trending topics, such as personal information protection, fraud, financial literacy, and sustainability, to name just a few.

Can the tool help me plan a social media content calendar?

Yes, but that’s just the beginning. With our Social+ solution, you'll be able to design and schedule all your social media in minutes – plus, everything is routed back through your bank's marketing and compliance departments for easy approvals. In the calendaring feature, you can replicate posts and schedule them in advance…days, weeks, or months. Our dashboard keeps you up to date on metrics that will help you make better informed posting decisions. And our engagement monitoring tool alerts you every time your bank is mentioned on a social platform.

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How do I create and edit images and copy?

We provide you with access to millions of Getty images and videos, along with thousands of banking-specific templates – from social posts and ads to brochures and statement stuffers – that you customize with drag and drop ease. No design skill needed. And with our ChatGPT integration you’ll never be at a loss for words. You can have the content you need in a matter of seconds.

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How do you compare with Canva?

Canva is industry-agnostic, meaning any business – from dentists to car dealers – can use the designs and images provided by Canva. Our ads, however, are built for the banking industry and created by financial industry marketing professionals with your specific needs in mind – you won’t see any of these materials anywhere else. And, unlike Canva, we guarantee the use of our photos, graphics, and videos.

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