Empowering Thrifts: Marketing Automation Made Simple
Savings & Loans (S&L) Associations, also known as Thrifts, face numerous challenges in adopting new technologies - marketing tech, in particular. A reliance on outdated legacy systems, a shortage of IT resources, disruptive downtimes, high costs, the potential threat to PII (Personally Identifiable Information), and the fear that today’s tech solution could be tomorrow’s failure, all play into the decision making. As a result, a tech stack upgrade can be a formidable challenge. Bank Marketing Center makes marketing simple, offering Thrifts a comprehensive, web-based platform that streamlines the creation and management of marketing materials from ads and social posts to digital signage.
Marketing Messaging:
Now, Efficient, Relevant, and On-Brand
Ready-to-go Content
Customize financial-specific layouts in minutes for fast, effective marketing.
Time-saving Automation
Automate workflows to save time and focus on what drives growth.
Well-protected Assets
Keep marketing files secure and locked down, with compliance approvals well-organized.
Comprehensive Marketing Capabilities
Expertly crafted ads for Thrifts, by industry experts: Doing business in a constantly evolving landscape, Thrifts need adaptable marketing to stay cutting edge. With Bank Marketing Center, you get ready-to-use content — from social posts to direct mail — so you can launch professional campaigns effortlessly no matter the channel.
Supercharged social media management: With billions of users on social platforms every day, social media marketing is a must for Thrifts. Bank Marketing Center’s Social+ tool provides Thrifts with customizable layouts, automated approval routing, post scheduling, and compliance oversight. This saves time and resources, ensures brand consistency, and boosts social engagement. With an intuitive analytics dashboard, you’ll also have access to data at your fingertips – so you can see what’s working (and what’s not), monitor comments and mentions, and improve social performance.
Easy, clear customer updates: Quickly communicate holiday hours and key observances with customizable templates — no design skills needed, just fast and effective messaging for your customers.
Related content
Marketing automation. We’re here to help.
Marketing automation is about more than just streamlining repetitive tasks—it's about using technology to make smarter decisions, personalize customer experiences, and achieve better results across all marketing channels. Partner with Bank Marketing Center and we’ll automate your marketing workflows so that you can focus, instead, on high-value, revenue generating tasks.
Read the blog post
Tips for creating social content that sells
Crafting social messaging that is both creatively compelling and strategically sound can sometimes feel daunting. But by leveraging the functionality and features of our Social+ social media management platform, your Thrift can enhance social engagement, convey your message more effectively, and achieve your marketing objectives – all while staying compliant with social platform guidelines.
Learn More
FAQs about Bank Marketing Center
How do you compare to Canva?
Unlike Canva, the ads in our library are tailored for the financial industry and created by industry marketing professionals with the specific marketing needs of Thrifts in mind – and, you won’t see any of these materials anywhere else. Also, unlike Canva, we guarantee the use of our images.
Read blog postWhat types of marketing materials can Thrifts create with Bank Marketing Center?
Our platform offers a wide variety of marketing assets, including social media posts, observances, statement stuffers, direct mail pieces, digital signage, flyers, radio spots, and more. Each template is professionally designed and can be quickly customized to align with a Thrift’s brand and messaging, with no design experience needed.
Can I use the platform for social ads?
Our bank marketing solution comes complete with sizing for all the main social media platforms. Our Social+ social management tool lets you schedule, send, and respond to your communities on social media right from the Bank Marketing Center platform, so you can manage all your social media marketing from a single, user-friendly dashboard.
Read blog post