Promote holiday observances and keep customers informed of schedules
You know your holiday hours, but do your customers? The Bank Marketing Center portal offers bank marketers thousands of ready-to-go holiday observance templates for social media and in-branch digital signage, from those that celebrate a holiday or event to those that communicate important customer information, including branch hours. With our professionally designed, customizable layouts, your messaging is ready to go in a matter of minutes – no design skill needed.
Discover the Bank Marketing Center advantage
We do the heavy lifting, so you don’t have to
Enhanced customer experience
Clear and timely information about branch operations helps customers plan their visits effectively, leading to improved satisfaction and trust in your bank's services.
Communicate consistently
With thousands of templates, from social posts and in-branch signage to statement stuffers and direct mail, it's easy to create content that is consistent across all marketing channels.
Optimize resources
Our extensive library and intuitive design tools help you create and deploy your observance and closure content more efficiently. Now your team can focus on higher value tasks.
Reinforce relationships
Shared values and beliefs form the very foundation of small banking relationships. Your observance of holidays and remembrances demonstrates that.
Flexible messaging
The platform facilitates easy updates and modifications, enabling banks to promptly communicate unexpected closures or changes in operational hours.
What’s included when you sign up with us
The right template for your observance posts: Our portal offers a wide range of professionally designed content for national and community observances — such as Veterans Day, Breast Cancer Awareness Month, and Financial Literacy Month. These pre-built templates come with suggested messaging and graphics – along with access to 30 million other Getty images – making it easy to create and share meaningful content that resonates with your audience.
Fast and flexible content: Whether you're honoring first responders, celebrating small businesses, or recognizing Black History Month, our platform makes it simple. Just drag and drop your brand elements into a template to make it your own. Need to create a “We’re Closed” social post in a hurry? We have plenty of pre-built templates to speed things along and a built-in routing system for compliance, marketing, and execs to expedite approvals. And, if you need help coming up with the right thing to say, our AI content generator can craft the perfect message for you.
A team that backs you up: With extensive experience in bank marketing, we can help you develop the messaging that strengthens community engagement and customer loyalty. Need an extra hand? We’re here to support you.
Time saving with content archiving and tracking: Repurposing impactful content is a smart way to optimize resources. With our tools, past observance posts are saved, cataloged, and easy to update—no need to start from scratch. Keep your messaging consistent and impactful with quick access to past successful campaigns.
Don’t just take our word for it
Related content
Can observance posts build loyalty?
Touting your support of observances and community events, like all social media marketing, is a great way to engage with customers on a personal level by demonstrating shared values. This, in turn, contributes to building strong relationships, and fostering customer loyalty.
Read the blog post
Just how easy is it to create and post a closed sign?
Now through its integration into our suite of services, Social+ gives your bank marketing team the power to manage their social media marketing more efficiently. That includes creating and deploying your observance and holiday hours messaging. Want to see our content creation tools in action?
Watch the video
FAQs about Bank Marketing Center
How do you compare to Canva?
Unlike Canva, each of our observances layouts is created by bank marketing professionals and already tailored for the banking industry. We offer thousands of templates to choose from, along with millions of guaranteed royalty-free Getty images. Read this Q&A with Bank Marketing Center founder, Neal Reynolds, to learn more.
Read blog postDo you offer an AI content generation feature?
Yes! AI-assisted content development, through integration with ChatGPT, is one of our content creation tools. With it, you can very quickly generate newsletter articles, blogs, direct mail copy social post captions, and more.
Read blog postCan you create an observance that's not in the portal?
If, after searching our extensive content library, you can't find the perfect holiday observance, our bank marketing professionals are ready to assist. They'll create a custom design for you, ensuring that your holiday communication is both unique and in alignment with your brand identity.